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A Lorem Ipsum generator spreading the word of Parkinson's disease symptoms.

Designers, creatives and web architects are just some of the people who see 'Lorem Ipsum' daily. Yet many don't realise it derives from the Latin 'dolorem ipsum', roughly translated to 'pain itself'. Two words that people living with Parkinsons know all too well.

Launched on World Parkinson's Day, the Parkipsums tool changes the usual dummy text to a variation that sheds light on the little-known symptoms of Parkinson's. The disease is often misunderstood as effecting only the elderly, when in fact there are over 40,000 people under 50 living with the disease in Australia.

Visit Parkipsums.

ROLE

Design Director

Wunderman Thompson (WPP)

PROJECT TYPE

Digital marketing campaign

Parkipsums-design-02_edited.jpg
Parkipsums-design.jpg
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